The Project
Over the past five years, I’ve partnered with a value-based care platform client to design full-funnel campaigns. This work included creating Paid Media creative for LinkedIn and Google, as well as designing landing pages, thank-you pages, and email outreach with follow-ups. As their in-house team grew, our role naturally evolved, allowing us to step in strategically whenever they needed extra support. Most recently, during their transition to a new brand, they turned to us for assistance—a natural choice given our deep familiarity with their goals and previous collaboration. This project also involved working closely with a new contact on their team, which gave me the opportunity to establish a strong working relationship from the start.
Because this request came at the very start of their brand rollout, there were some unknowns. I proactively crafted designs that closely aligned with their newly launched website, even before the official brand guidelines were finalized. We did receive some simple design examples in addition to the website, which I leveraged for inspiration.
A key priority for them was launching a Custom Market Share Report campaign quickly. I took the lead on this by creating landing page mockups and LinkedIn creative, using placeholder copy and assets while they focused on finalizing the messaging and offering. This approach allowed the project to move forward efficiently while maintaining alignment with their new brand.
My Process
I began by designing the landing page based on the existing website. While doing so, I kept in mind that I would be developing the page in HubSpot, which has some design constraints. I tested ideas closely in-platform to ensure that the final launched page would match the mockup pixel-to-pixel while remaining fully responsive.
Between the first variation and the next, more information about the brand was shared through feedback and other findings. I quickly updated the designs based on this input—and went beyond that to ensure I was putting my best foot forward with the new contact and establishing a strong collaboration.
The Final Product
In the end, the client was extremely pleased with the work and provided very positive feedback, even though the launch was delayed due to constraints on their side. When they were ready to launch the campaign independently, they had everything they needed—including the landing page, thank-you page, and email template fully built out in HubSpot and ready to go.
Client and Team Feedback
