At Johnson & Wales the Campus 2022 Committee asked Design Services to collaborate with them on the launch of a campaign – Wildcat Experiences. The goal was to develop a stronger a sense of community between students, alumni, faculty and staff through ‘experiences’. Wildcat Experiences are for all members of the community to participate in be part of year after year (i.e. annual events or “traditions”). I was the lead designer for this project and Caitlin Isles was the lead writer.
An identifier was needed in order to identify the events or “things” that wildcats do that are considered key experiences. In accompaniment to the identifier, a poster that pinpointed all items that are considered a ‘wildcat experience’ was designed, social media graphics were created to be posted when events were happening and screen graphics to display on hallway monitors were also created. Pins are a future endeavor that will be made as a giveaway at Wildcat Experience events.